Freelancing as an independent digital marketing specialist in Dubai means that you can be earning lucratively as you provide your services to a business organization. Given the current drive towards digital marketing and its aptitude to the business environment in Dubai, there is an enormous potential for professional digital marketers. However, for how much can you really earn in this such a competitive and volatile market place? The concept of earning is important for the freelancers, for those thinking about becoming a freelancer and for any business owner who needs to make the decision who to hire.
In this post, I will share with you what freelance digital marketingspecialist can make in Dubai, what affects the income, and what you can do to increase it. In case you are a beginner freelancer or a marketing expert this guide is very helpful in profiling the Dubai market.
The earning potential of a freelance digital marketing strategist in Dubai depends on several key factors:
Experience
To freelancers with years of experience, it becomes easier for them to charge more for their services. For instance, an experienced professional who specializes in undertaking business-to-business strategies will probably be paid more than a beginner.
Skills and Expertise
The current popular services include SEO, PPC, social media, advertising, and even conversion rate optimization skills. A freelancer with a specialized skill will be able to command high prices.
Client Type
Referral clients usually spend a lot of money, meaning freelancers can work for higher prices. While large-scale enterprises might be a rich client with a sometimes short-lived project, small and medium enterprises are, on the other hand, lean and might offer steady but short or middle-term work.
Scope of Work
Strategic relationships, which are characterized by contracting in strategy formulation and implementation as well as performance benchmarking, attract higher compensation than the general consulting arrangements across projects, despite the latter being nominal.
Example: Here, an experienced digital marketing freelancer in Dubai who has to focus on PPC and content marketing can charge even more since the prices are much higher and the individual has more experience.
Knowledge of these rates is essential for both freelancers as well as clients. Here’s a breakdown of typical earnings:
Hourly Rates
Independent graphic designers in Dubai usually work for AED150 – AED 500 per hour. Freelance web designers and developers could charge a lot more depending on their experience and expertise; high end SEO is highly likely to attract a premium price in the marketplace.
Project-Based Rates
For per-hour requirement, the rates are from AED 200 to AED 800 or more which depend on the project type, the time span of the project and project work outcome requirement.
Platform Insights
When experienced and highly qualified Dubai based strategists post their specialist portfolios on Upwork or Freelancer they receive high value projects which makes the point.
Example: Freelance digital marketing strategist in Dubai might need AED 15000 for a detailed social media marketing plan, while, a quite elaborate search engine optimization plan would cost more than AED 20000.
Freelancing as a digital marketing strategist in Dubai offers various benefits and challenges:
Pros:
Flexibility: Be free to manage your time and do not feel overloaded with work.
High Earnings Potential: Large corporations or individual projects can generate high income when contracted or undertaken.
Diverse Projects: Freelancers tend to switch from one discipline to another, and this keeps the job interesting for them.
Cons:
Uncertain Workload: Freelancing means that there is times when you will be in high demand and other times when you will experience low demand.
Client Acquisition: Business owners, unfortunately, know that getting new and loyal customers amidst so many other competitors is a difficult task.
Market Competition: With many freelancers in the market, competition becomes stiff in the near future in Dubai area.
Example: “Freelance digital marketing may be preferred for flexible working in Dubai, however, it demands a suitable network connection, and clients’ pursuit daily for a stable financial return.”
To maximize your income, follow these actionable tips:
Offer Skills Where Jobs Cannot Be Easily Outsourced
Concentre on specializations such as SEO, SEM, or email marketing, services that many companies would require.
Build a Strong Portfolio
Ensure that you present success stories and achievements to market your skill and Business Consultancy service delivery strategy.
Network Effectively
I should go to conventions that are connected with the business I am in, join local business networks and use the social link tool in the LinkedIn page to find potential clients.
Set Competitive Rates
Check on market rates to ensure you offer services as an expensive service provider who targets the high end clients.
Example: These skills provides a competitive edge, and since it is a niche area you are able to charge better rates as a freelance marketing strategist based in Dubai.
Freelancing as a digital marketing strategist in Dubai can be very lucrative depending in the skill, experience, and attitude of the secrete. As you shall see, the factors that determine income and ways of getting better rates let you survive this competitive world.
Ready to take the next step? Whether you’re a business owner seeking a digital marketing expert or a freelancer looking to optimize your strategy, contact us at Salmanfarizz.com for professional consultations and services